DIGITAL MARKETING SPECIALIST

About Us
We are a leading tech firm specializing in custom software development and hosting services. Our innovative solutions cater to a diverse clientele, driving transformation and competitive advantage through technology.

Role Overview: We are looking for a skilled Digital Marketing Specialist to take charge of our digital marketing efforts. The ideal candidate will develop, implement, and optimize marketing strategies to enhance our online presence, generate leads, and establish our brand as a market leader in custom software development and hosting.

• Generate leads and follow up with prospects via email marketing, linkedin marketing & other digital platforms to ensure sales of digital products and revenue generation.
  
• Develop and execute comprehensive digital marketing campaigns to promote our services.
• Manage and grow our social media presence, creating compelling content tailored to each platform.
• Optimize our website for search engines (SEO) to improve organic traffic and search rankings.
• Plan and manage paid advertising campaigns (PPC) on platforms like Google Ads and social media.
• Analyze campaign performance using analytics tools and present actionable insights to the team.
• Create engaging email marketing campaigns to nurture leads and maintain client relationships.
• Monitor industry trends and competitor activities to refine marketing strategies.
• Collaborate with internal teams (design, development, sales) to ensure cohesive branding and messaging
• Use analytics in the system to track product sales
• Create video content and handle digital advertisement for the company
  
• Lead development of tailored marketing campaigns
• Identify and reach out to potential affiliates
• Research and formulates ways to optimize the user experience
• Use data to create a strategic plan
• Maintain working knowledge of best practices in marketing
• Social media management and client engagement (Twitter, Facebook, Instagram, Linkedin)
• Management of Company's digital space
  
• Acting as a point of contact for the for online clients to support them with technical information while ensuring purchase is made.
  
• Any other assigned roles by the Management.

:

• Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
• Proven experience (3+ years) in digital marketing, preferably in the tech industry.
• Must be resident in Abuja.
• Proficiency in digital sales and tele-marketing.
  
• Excellent public relations or communications
• Expertise in digital marketing tools, including Google Analytics, Google Ads, and SEO tools.
• Strong knowledge of social media platforms and content management systems (CMS).
• Exceptional analytical skills and ability to interpret data to drive decisions.
• Excellent communication and project management skills.
• Creative mindset with the ability to develop innovative marketing strategies.
• Familiarity with software development or tech-related industries is a plus.
• Proficient in social media management & brand building
  
• Knowledge of Advertising, Linkedin optimization, email marketing tools
• Excellent copywriter, script writer & client-engagement skills
  
• Social Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
• Demonstrated success in crafting the narrative for a startup or fast-growing technology company.